
Build a clickbait media empire in pixel-art 1980s New York. Publish outrageous stories, hire outrage algorithms, battle editors-turned-monsters raise Pocket Pals, and sell out - again and again - until you own the news. And the weather.

Clickbait Tycoon is a pixel-art idle game about building the most shameless media company the city has ever seen - equal parts clicker, RPG, and collect-a-thon.

Staff the newsroom with twelve tiers of hires, from the Caffeinated Intern (will click for exposure) to the Global Media Conglomerate (owns the news, and the weather). Catch Trending Topics, fix typos for combo streaks, publish Golden Articles, and decide what to do when Breaking News hits the wire: verify first, run it dirty, or sell the tip. Then burn your profits in the Research Lab - every mechanic in the game arrives through it.

Your field writer walks the city chasing 40 quests, each guarded by an editor-turned-monster. Click weak spots, land pen crits (the pen is mightier), loot gear, and settle grudges with bosses who remember every defeat. Quest progress is your career: it survives selling out.

Incorporate, buy a Manhattan office tower, and fill its 10x10 grid room by room: break rooms, legal departments, a company gym that trains your writer around the clock. Every room is +1% views forever - the office outlives every reset. Rooms roll rarities. Yes, a break room can be Legendary. Do you love your hires enough?


Bank a billion views and sell out: the run resets, but every website you banked boosts you forever. At ten websites the megacorp calls with a buyout, trading your whole empire for Legacy Shares and a dynasty of writers. Prestige on prestige on prestige.

A clicker where the clicking matters: typo combos, golden articles, and breaking-news dilemmas
40-quest writer RPG with boss fights, gear, pen crits, and grudge-holding nemeses
An eternal office tower, a 24/7 gym, and a playroom full of collectible Pocket Pals
Two layers of prestige: sell out for websites, then sell the whole empire for Legacy Shares
270+ achievements, collectible headline archives, staff policies, scandals, and strikes
Original pixel art and a procedural synthwave chiptune - no two loops quite alike
Full offline progress (capped, upgradeable)
Steam Cloud saves

Reach 1,000 lifetime views

Reach 1 million lifetime views

Reach 1 billion lifetime views

Reach 1 trillion lifetime views

Click the article 100 times

Click the article 1,000 times

Click the article 10,000 times

Publish your first article
Minimum Requires a 64-bit processor and operating system OS: Windows 10 (64-bit) Processor: Dual-core 2.0 GHz (x86_64) Memory: 8 GB RAM Graphics: Any GPU with WebGL 2.0 support Storage: 1 GB available space Additional Notes: No internet connection required. Recommended Requires a 64-bit processor and operating system OS: Windows 11 Processor: Quad-core 2.4 GHz (x86_64) Memory: 16 GB RAM Graphics: Any integrated or discrete GPU from 2017+ Storage: 1 GB available space Additional Notes: No internet connection required.
Minimum Requires an Apple processor OS: macOS 26 Tahoe Processor: Apple M1 Memory: 8 GB RAM Graphics: Apple M1 Storage: 1 GB available space Additional Notes: No internet connection required. Recommended Requires an Apple processor OS: macOS 26 Tahoe Processor: Apple M1 or newer Memory: 16 GB RAM Graphics: Apple M1 or newer Storage: 1 GB available space Additional Notes: No internet connection required.
Minimum OS: Ubuntu 22.04 or equivalent Processor: Dual-core 2.0 GHz (x86_64) Memory: 8 GB RAM Graphics: Any GPU with WebGL 2.0 support Storage: 1 GB available space Additional Notes: No internet connection required. Recommended OS: Ubuntu 24.04 or equivalent Processor: Quad-core 2.4 GHz (x86_64) Memory: 16 GB RAM Graphics: Any GPU with WebGL 2.0 support Storage: 1 GB available space Additional Notes: No internet connection required.